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Gallery: Trek Factory Racing team presented in Roubaix

By:
Cycling News
Published:
January 11, 08:21,
Updated:
January 11, 08:34
Edition:
First Edition Cycling News, Saturday, January 11, 2014
Fans and press mixed ahead of the Trek presentation

Fans and press mixed ahead of the Trek presentation

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All eyes on Schlecks, Cancellara as season starts

The Trek Factory Racing team launched its inaugural season in the Velodrome de Roubaix, near to the famed finale of Paris-Roubaix in front of 1200 fans, Trek retailers and the media.

The presentation from the heart of the Classics signified the team's focus on its number one star, Fabian Cancellara, winner of both Paris-Roubaix and the Tour of Flanders. To not give favor to one Monument over the other, the launch also included a fan club sportif over 78km of the toughest sections of the Flanders parcours, tackled by 250 of the team's supporters earlier in the day.

The squad was officially launched by Trek vice president Joe Vadeboncoeur, who said, "Today is a huge day in the history of Trek and this team. We love racing and can't wait for the season to start. This is a big step for Trek and big step for cycling. We have built an international team that will work hard to make the fans part of the team."

The American bicycle manufacturer took over the WorldTour license from the RadioShack-Leopard organisation in 2013, becoming the third equipment maker to take title sponsorship of a top-tier team, along with Cannondale and Giant.

Sam Hocking 8 months ago
That kit is truly hideous.
nowhereman 8 months ago
Absolutely agreed.
Never wait 8 months ago
Cancellara is the undisputed team leader, the Schlecks are comedic relief, if you don't think so just watch them attempt to compete in any TT throughout the season.
Manuel Schoel 8 months ago
Sad but true.
Shiz Nizzler 8 months ago
What? No disc brakes? Oh, wait...