Upsolut Sports AG, a Hamburg, Germany, sports marketing company which organizes the Deutschland Tour and the Hamburger Cyclassics, is apparently going to be bought by the Lagardere Group, according to Spiegel magazine. The French company also owns one-fourth of the Amaury Sport Organisation (ASO), which organizes many cycling races, including the Tour de France.
Lagardere is said to be making a multi-million euro offer. Last year it bought the Agentur Sportfive, also of Hamburg, and Europe's largest sports marketer, for 865 million euro.
Lagardere has a yearly income of some 14 billion euro, with interests ranging from the EADS aircraft company, the CanalPlus television station, sports marketing and publishing, including the magazines Marie Claire and Elle.