The 2012 and 2013 Euro and British Four Cross Series signed a deal renewing their relationships with title sponsor Schwalbe. The series, which will continue to be known as the Schwalbe British 4X Series and the Schwalbe Euro 4X Series, have attracted top riders. The continuation of both series comes as good news to four cross riders after the UCI dropped the discipline from its 2012 Mountain Bike World Cup.
Schwalbe Euro 4X Series
The Schwalbe Euro 4X Series came down to the very last race in 2011 to decide the top three overall. Joost Wichman had led the series from round 1 in Houffalize, Belgium, but at the final round in Pec, Czech Republic, Tomas Slavik did just enough to overturn Joost's lead and be crowned Euro 4X Series Champion. The series was a showcase for four cross and organizers promise that the events will be even better in 2012.
Michael Kull, Schwalbe Europe's marketing manager said, "We are proud to be the title sponsor of the 'Schwalbe Euro and British 4X Series' again for 2012-2013 and hope we can support the development of the sport in the next few years. I'm sure the series and sport in general can only benefit from recent developments in the World Cup."
"Schwalbe has always seen a big potential in four cross to prove our tires in the hardest conditions. Hardtails racing over different terrain every week is a fantastic test for any of our tyres. We've just introduced our Racing Ralph and Nobby Nic treads in the four cross-specific GateStar compound and are glad to be able to give something back with our continued sponsorship."
Schwalbe British 4X Series
The Schwalbe British 4X Series will be run over seven rounds in 2012. With increased rider numbers in 2011, Chris Roberts, the series organiser, is ecstatic with the progress four cross has made in the UK over the past few years.
"Four cross here in the UK is growing year on year," said Roberts. "The atmosphere at every round is fantastic and we can't wait to see more new faces in 2012. Schwalbe has been a fantastic partner for four cross, and we look forward to many more years working with them."
Dave Taylor, the marketing manager for Schwalbe UK, had never been to a four cross race before round 1 at Leamington in 2011. Now he is hooked on the sport and a huge fan.
"The British 4X Series has been fantastic for Schwalbe in 2011 and we are more than happy to be the title sponsor of the Series for the next two years. Four cross racing in Britain is the most action-packed mountain biking you could ever hope to witness. We love it and can't wait for the 2012 season to start."
Dates and venues are just being finalised for both series and will be released soon.