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Discovery gets First Endurance

By:
Greg Johnson
Published:
December 13, 2006, 0:00 GMT,
Updated:
April 20, 2009, 23:39 BST
Edition:
First Edition Cycling News for December 13, 2006

First endurance has announced its brand Optygen has struck a deal to become the Discovery Channel...

First endurance has announced its brand Optygen has struck a deal to become the Discovery Channel Pro Cycling Team's official supplement provider for the next two seasons. "We're very pleased that the Discovery team has chosen to partner with First Endurance for the next two years," says Mike Fogarty, VP of Sales & Marketing at First Endurance. "This partnership will help First Endurance gain mainstream brand awareness in North America and continue to expand in Europe."

Optygen has been in development since 2002 and is patent-pending for its ability to increase VO2Max.

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