In 2005, cycling component manufacturer, the USA's Chris King, produced a run of pink anodised headsets to coincide with National Breast Cancer Awareness Month. Pink is the colour that breast cancer survivors wear to display their solidarity with other survivors, and to show their determination to find a cure for the disease.
King's pink headset donated US$2 from the sale of any 'Pink, Pretty and Strong' item from September 1-December 31, 2005, to its local breast cancer charity, the Susan G. Komen Foundation.
The online retailer, Competitive Cyclist, decided to support this initiative and sold the pink versions of CK's 'NoThreadset' and '2Nut' threaded headset for $149.99, some $20 more than the RRP. The retailer then kicked in another $20, so a total of $42 went towards breast cancer charities (see background.)
Yesterday, Competitive Cyclist did the sums and announced a donation of US$2,640 to the Carol M. Baldwin Breast Cancer Research Fund of Setauket, NY, which supports both new and established researchers investigating the causes, prevention and treatment of breast cancer.