Cyclists kick in against breast cancer

In 2005, cycling component manufacturer, the USA's Chris King, produced a run of pink anodised headsets to coincide with National Breast Cancer Awareness Month. Pink is the colour that breast cancer survivors wear to display their solidarity with other survivors, and to show their determination to find a cure for the disease.

King's pink headset donated US$2 from the sale of any 'Pink, Pretty and Strong' item from September 1-December 31, 2005, to its local breast cancer charity, the Susan G. Komen Foundation.

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