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Ceramica Flaminia finds new co-sponsor for 2008

By:
Susan Westemeyer
Published:
October 24, 2007, 1:00 BST,
Updated:
April 20, 2009, 22:47 BST
Edition:
Latest Cycling News for October 24, 2007

Team manager Roberto Marrone has found a co-sponsor for his team Ceramica Flaminia with Bossini...

Team manager Roberto Marrone has found a co-sponsor for his team Ceramica Flaminia with Bossini Docce. The goal of Professional Continental team Ceramica Flaminia - Bossini Docce will be to ride in the Giro d'Italia.

Marrone said that "We are very happy with the choice of the company of Leonardo and Alberto Massimo Bossini [as co-sponsor]. Bossini was already an important sponsor, who is know extending his engagement into cycling. We are growing quickly thanks to our solid racing plan...We have worked a lot on our structure for the first three seasons. Now we can harvest the fruits from our work. There is a remarkable increase in the quality [of our team]. We are ready to tackle the 2008 season with the objective of participating in the Giro d'Italia."

Bossini has made sports a true marketing strategy. The company's administrative director, Giuliano Lini, stated that "We are present in sports foremost as main sponsor of [football club] Triestina Calcio and in all the stadiums of the Serie A {the highest football league in Italian soccer -ed.] In the past we were also sponsoring volleyball [teams]. In cycling we were present from 1985 to 1986. We recently accepted the proposal of Ceramica Flaminia, with which we already had an important commercial relationship. We really believe in this partnership."

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