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Cape Epic introduces adidas new honors for multiple Epic finishers

By:
Steve Medcroft
Published:
March 29, 2006, 1:00 BST,
Updated:
April 20, 2009, 23:07 BST
Edition:
MTB News & racing round-up for March 29, 2006

To reward riders that return each year to ride the Epic, adidas and the Cape Epic have created a...

To reward riders that return each year to ride the Epic, adidas and the Cape Epic have created a loyalty programme for multiple Epic finishers. Riders that have finished the Cape Epic three times will be awarded membership of adidas Amabubesi – The Cape Epic Finisher Club.

"Amabubesi" means "pride of lions" in Zulu - an excellent description for mountain bikers that return year after year to ride the Epic. Apart from a special certificate honouring their achievements, Amabubesi club members will receive a set of benefits including a guaranteed spot in future races - Amabub members don't have to enter the public lottery in order to get a start place. Also in the prize package is a dedicated hospitality area at the finish line of every stage complete with masseurs, food and recovery drinks exclusive to Amabub members (for 2007).

"To finish the Cape Epic just once is a great accomplishment," says Axel Burkhardt, head of Global Sports Marketing adidas Olympic Sports, Cycling, and Outdoor. "That is why we would like to award mountain bikers that keep coming back to the Cape Epic and complete this tough race year after year, to pay tribute to their achievements."

The Cape Epic, presented by adidas, will kick off for the third time on 22 April 2006 in Knysna and lead over 1000 mountain bikers from 37 nations through the magnificent scenery of the Western Cape. Riders will tackle more than 900 gruelling kilometres and climb over 16000 vertical metres during the eight stage race that finishes at Spier Wine Estate on 29 April 2006.

Please visit www.cape-epic.com for more information.

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