At this years Eurobike show a total of 1000 CamelBak bottles were sold, generating proceeds of 10.000 Euro in total. The amount was handed over to Hans Rey, mountain bike legend and founder of Wheels 4 Life.
"This was the biggest promotion for our charity so far," says Rey. "It was a great way to raise awareness and funds. With this donation we can buy at least 150 bicycles. I hope we can do similar promotions in the future."