As many as 5,000 cyclists joined a mass, 193km organized ride from London to Kent along the upcoming Tour de France route. They were led by World Sprint Champion Victoria Pendleton.
"It's a fantastic occasion to see so many people on bikes," said Pendleton to the BBC. "I would encourage people to enjoy the day, encourage each other on the climbs and demonstrate how wonderful our sport is."
Pendleton was joined by former football player Ian Wright and 30 members of the London 2012 Olympic organizing committee. British Cycling organized the event just one week before the early stages of the Tour de France travel through London and Kent.