Boonen's success pays off

Davitamon manager Marc Coucke has already stressed it, but now also Patrick Lefevere's Quick.Step...

Davitamon manager Marc Coucke has already stressed it, but now also Patrick Lefevere's Quick.Step team is proving to be an excellent vehicle for its sponsors to invest their budgets. Philiep Caryn, PR manager at QuickStep, told the Belgian press that Boonen's win in Flanders has had a huge impact: "Of course Tom's win is a golden scenario for us. We estimate that last Sunday's race alone accounts for a commercial return of 350,000 to 400,000 euro."

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