Belisol as co-sponsor to Lotto-Ridley
Belgian company has sponsored womens' team
New team Lotto-Ridley has found a new co-sponsor, with Belisol stepping in to sponsor the men's WorldTour team in 2012, according to reports in the Belgian media.
Lotto-Ridley is newly formed after Lotto split from Omega Pharma. The team will feature such riders as Andre Greipel, Jürgen Roelandts and newcomer Mehdi Sohrabi.
Belisol is a Belgian company which manufactures windows and doors and is the current sponsor of Sint-Truiden football club; it has also sponsored the Lotto womens' team.
Lotto-Ridley describes itself as a Belgian team with foreign riders. “Our project will remain Belgian,” sports director Marc Sergeant told Sportwereld. “But if you want to count in the World Tour, you also need foreigners. It's that simple at the top of the game.”
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Thank you for reading 5 articles in the past 30 days*
Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read any 5 articles for free in each 30-day period, this automatically resets
After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59
Join now for unlimited access
Try your first month for just £1 / $1 / €1