By Peter Cossins
Almost all pro riders have a taste for coffee, and recently retiree from the Garmin team Magnus Backstedt is no exception. The Wales-based Swede has relaunched his brand of beans to boost financial backing for his Continental Cyclesport.se team, to which the bulk of proceeds from sales of this coffee are given. Some cash also goes to charity, in the shape of the US-based Forza G team, which raises money for cancer research.
Backstedt created the blend of beans himself, and describes it as a "designer" coffee. Talking to Procycling last week, Backstedt said the blend should appeal to new coffee-drinkers as it is not overly bitter, but has a kick that should appeal to regular java devotees. "Once you've tried it," says Backstedt, "you'll never want to drink anything else." For those who really do love their coffee, the Magnus Maximus experience encompasses a subscription service so you need never go without.
For more details on Magnus's coffee and his subscription service go to the Magnus Maximus Coffee website.