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Materials aside, SRAM say the aesthetics of the Apex cranks were designed to give customers the 'racers' appearance without the bigger price tag.
Photo credit © Richard Tyler

An alloy brake blade is the only major difference between Apex and Rival's shift/brake levers.
Photo credit © SRAM

SRAM say the reduced Q-factor offered by a double is one of the big advantages of compact set-ups over triples.
Photo credit © Richard Tyler

Apex employs the exactly the same Powerglide chainrings as Rival.
Photo credit © Richard Tyler

The Apex front derailleur has been designed to suit a wide range of frame sizes. It features trim for the outer chainring.
Photo credit © Richard Tyler

SRAM presented an Apex-equipped bike alongside a Red-equipped one, in order to demonstrate the extremes of the company's road family tree.
Photo credit © Richard Tyler

Apex's rear derailleur is a blend of aluminium and steel construction as opposed to the carbon/aluminium blend of Red.
Photo credit © Richard Tyler

Apex's brake calipers bear little resemblance to their elder siblings'. The new group does however feature an external centering adjustment bolt; a feature yet to be introduced on the upper tier sets.
Photo credit © Richard Tyler

The jet black finish of Apex makes for a slick package.
Photo credit © Richard Tyler

Photo credit © SRAM

A medium-cage rear derailleur handles the bigger cassettes, while a short-cage mech will be available for those that don't want the smaller gears on offer.
Photo credit © SRAM

A number of bike manufaturers are expected to introduce Apex into their entry-level road models.
Photo credit © SRAM

Photo credit © SRAM

SRAM Apex groupset sees the company mark new territory in the road market.
Photo credit © SRAM

Photo credit © SRAM

Apex's calipers can accommodate up to a 28c tyre, a boon for commuters.
Photo credit © SRAM

The new PG-1050 11-32 cassette owes a lot to SRAM's mountain bike equivalents.
Photo credit © Richard Tyler